![]() It’s one thing to be the talk of the town, but your company’s reputation is being destroyed if all that talk is negative. Negative publicity travels at light speed and can result in irreparable damage to a business’ relationship with customers and investors. In reality, the dangers of bad press can’t be overstated. Compounding the problem are the myriad of myths that surround the practice.īelow we’ve addressed five common misconceptions business owners often have about public relations.Īs the saying goes, “There’s no such thing as bad publicity.” Yet, many business owners are unaware of its potential impact or don’t know how to successfully generate publicity. ![]() And it’s true! Publicity can be positively priceless.Ī Nielsen study focused around ‘content’s role in the consumer decision-making process’ found public relations to be substantially more effective than advertising in impacting people- up to 90 percent! In general, advertisements are seen as companies touting their own goods and services, while a public relations message from a trusted third party can be far more convincing. “Advertising is what you pay for, publicity is what you pray for,” says the popular business proverb. Any Press is Good Press and Other PR Myths admin | February 13, 2020 ![]()
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